Optimization), On-Page SEO and Off-Page SEO.

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On-Page SEO

On-Page SEO consists of optimizing titles, descriptions, headings, links images, content and the overall structure of your website. This type of SEO is rather easy because all the changes are being made to your own website. The more work intensive part is researching keywords and analyzing your traffic data to come up with the best keywords to go after.

This accounts for about 30% of the total SEO.

Off-Page SEO

This consists of link building from other websites back to your site. This accounts for over 70% of the total SEO efforts. You can think of every link as a vote, the more votes you get the better your ranking. This sends a signal to google that your website is quite popular and important, so your rankings go up. It sounds simple, but it gets quite complicated – but at least you get the idea.
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